Twice a year the fashion industry commences in Florence at the Fortezza da Basso for what is considered the world’s most important platform for men’s clothing and accessories, Pitti Immagine Pitti Uomo.
Pitti Uomo is a tradeshow event where retailers, buyers and editors merge together to view upcoming menswear collections, showcasing designers who are new on the scene and usually have a bit more edge than those designers we see on the runways in Milan.
With that being said you may be wondering what is the difference between the tradeshow in Florence and the runway shows in Milan? Well tradeshows are more like a market event where you can view fashion presentations, exhibitions and shows, buyers and retailers have the opportunity to see the merchandise up close and personal, with the chance to connect with designers and place orders.
This years Pitti Uomo featured LIVINGCOLOR exhibition “dedicated to telling the story of color as an expression of creative energy,” the exhibit had a layout that was sectioned off into five themes with each one emphasizing different ways to use color.
Of all the fashion shows and exhibitions, Louis Leeman, Ports 1961 and Emilio Pucci grabbed my full attention.
Louis Leeman showcased it’s men’s footwear and accessory collection mingling a contemporary vibe with classic Tuscan craftsmanship.
Ports 1961 flooded Pitti Uomo 88 with a luxurious surf and skater inspired collection serving ethnic prints in neutrals shades of olive, navy and taupe.
Emilio Pucci debuted a new creative direction with the visionary Massimo Giorgetti, with the emblematic bold print motifs in modern and refreshing geometric checkered prints and patterns.